True taste of Madrid coming to Manila with opening of Chocolatería San Ginés Asia in February 2026

MANILA, Philippines –  Chocolatería San Ginés, the world-famous Madrid institution known for its golden churros and thick, velvety hot chocolate, is set to open in the Philippines in February 2026—its debut in Asia.

With over 130 years of history, San Ginés has long captivated royalty, celebrities, and travelers from around the world, and will soon bring the true taste of Madrid to Manila.

Founded in 1894 in a narrow passage between Puerta del Sol and the Teatro Real, San Ginés began as a tucked-away café before becoming one of Madrid’s most beloved landmarks. Today, thousands of visitors line up each day for what many consider the world’s best churros; a distinction echoed by search engines and international food media alike.

The iconic chocolatería has welcomed an extraordinary roster of guests over the decades, including:

• Jimmy Carter, former US President
  
• Julio Iglesias, world-renowned Spanish singer
  
• Diego Maradona, legendary Argentine footballer
  
• Naomi Campbell, supermodel and fashion icon
  
• Dua Lipa, global pop star

All eager to share in a tradition Madrileños have cherished for generations. Open around the clock, San Ginés has come to symbolize comfort, indulgence and a simple kind of luxury that is hot, sweet and always dipped in chocolate.

“Bringing San Ginés to the Philippines is about more than food—it’s about sharing a piece of Madrid’s cultural soul with Manila,” said Pedro Trapote, founder of San Ginés.

Guests can expect more than the signature churros con chocolate: the Manila flagship will feature a Spanish-style cafeteria serving authentic dishes such as paella and tortilla to a curated tapas selection, and its famed signature chocolate cake. Each plate is designed to offer a sense of Madrid’s warmth, flavor and spirit.

What started as a humble family venture has since grown into an international favorite, capturing hearts in Madrid and Marbella, Lisbon, Miami, Austin and Buenos Aires while remaining true to the warmth and authenticity of Spanish tradition.

Soon, Manila will join this circle of celebrated cities, marking the brand’s first step into Asia and adding a new chapter to its long legacy.

Mark your calendars: Chocolatería San Ginés is coming to Manila this February 2026—a much-anticipated addition to the capital’s culinary landscape and a new destination for lovers of churros and chocolate.

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